Professor Mark Petticrew


of Public Health Evaluation

PHES, Room 243

15-17 Tavistock Place
United Kingdom

+44 (0)207 927 2009

Director of the NIHR Public Health Research Unit ( I am also a member of PIRU  - the Policy Innovation Research Unit at LSHTM (, and the NIHR School for Public Health Research at LSHTM:

Recent papers:

How alcohol industry organisations mislead the public about alcohol and cancer.  Drug and Alcohol Review 2017. Available (£0) at:

Dark Nudges and Sludge in Big Alcohol: Behavioral Economics, Cognitive Biases, and Alcohol Industry Corporate Social Responsibility. Milbank Quarterly 2020 (Dark Nudges and Sludge in Big Alcohol: Behavioral Economics, Cognitive Biases, and Alcohol Industry Corporate Social Responsibility - PETTICREW - 2020 - The Milbank Quarterly - Wiley Online Library)

Pregnancy, Fertility, Breastfeeding, and Alcohol Consumption: An Analysis of Information Disseminated by Alcohol Industry–Funded Organizations. Journal of Studies of Alcohol and Drugs, 2019 (

Other recent papers:

What does the alcohol industry mean by 'Responsible drinking'? A comparative analysis

Community Alcohol Partnerships with the alcohol industry: what is their purpose and are they effective in reducing alcohol harms?

Alcohol advertising and public health: systems perspectives versus narrow perspectives: see:

Diageo's 'Stop Out of Control Drinking' Campaign in Ireland: An Analysis.

We have also recently published papers on the Responsibility Deal evaluation, relating to the alcohol, food, physical activity and health at work networks. See:


I have also co-authored a book which provides guidance on how to do systematic reviews in public health:

Petticrew M, Roberts H (2006) Systematic Reviews in the Social Sciences: A practical guide. Oxford: Blackwell Publishing.


Faculty of Public Health and Policy
Department of Public Health, Environments and Society


Centre for Evaluation
Centre for Maternal Adolescent Reproductive & Child Health (MARCH)


I currently teach on the MSc Public Health, among others, and co-organise the Health Promotion Approaches and Methods module. I am Head of the Department of Public Health, Environments and Society. 


A main interest is in the evaluation of complex interventions.

One of the papers has been made freely available by J Clin Epi:

"Complex interventions and their implications for systematic reviews:
a pragmatic approach":…

The Responsibility Deal Evaluation is described here (with details of publications):…

Other research has investigated tobacco industry funding of psychological research - e.g. the research of Hans Selye (see:, and research on Type A Behaviour and CHD (

We have published a paper in the American J of Public Health on Islam and the tobacco industry:

The Guardian did a nice piece on this:…


See the "Background" section for links to recent publications on alcohol and public health.

Research Area
Complex interventions
Health inequalities
Public health
Research : policy relationship
Systematic reviews
Policy analysis

Selected Publications

Improving Social Justice in COVID-19 Health Research: Interim Guidelines for Reporting Health Equity in Observational Studies
Antequera A; Lawson DO; Noorduyn SG; Dewidar O; Avey M; Bhutta ZA; Chamberlain C; Ellingwood H; Francis D; Funnell S
International journal of environmental research and public health
Escaping the Red Queen: Health as a corporate food marketing strategy.
Cuevas S; Patel N; Thompson C; Petticrew M; Cummins S; Smith R; Cornelsen L
SSM - Population Health
Evaluating complex interventions in context: systematic, meta-narrative review of case study approaches.
Paparini S; Papoutsi C; Murdoch J; Green J; Petticrew M; Greenhalgh T; Shaw SE
BMC Medical Research Methodology
A new framework for developing and evaluating complex interventions: update of Medical Research Council guidance.
Skivington K; Matthews L; Simpson SA; Craig P; Baird J; Blazeby JM; Boyd KA; Craig N; French DP; McIntosh E
BMJ (Clinical research ed.)
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